Below are essays, social media copy, research papers, and other pieces I've written over the years that demonstrate my writing abilities.
PRSSA 2019 Bateman Case Study Competition
The Bateman Case Study Competition is PRSSA’s national case study competition for students, providing an opportunity to create and implement a full PR campaign. The 2019 challenge required us to develop a campaign that focused on increasing diversity within the public relations industry. We were tasked with conducting primary and secondary research, crafting our ideas based on these insights, and strategically implementing our concept within four weeks. Included below is the final submitted document.
Crisis Communication Management: Crisis Simulation
For the final exam, my team was asked to create and present a crisis management plan for a hypothetical crisis scenario. Acting on behalf of the company in question, we presented our response to the scenario in the form of a press conference where we strategically defended our client and managed the issue. Included is the crisis plan my team developed in preparation for the press conference.
IMR: pitches + media alert
While interning at Isabelli Media Relations, I was tasked with writing daily pitches and drafting other PR materials. The content I wrote focused on new restaurant/hospitality events, openings, specials, and menu additions.
Launch U: Marketing Materials
While interning at Launch U, I was tasked with creating marketing materials for the organization. Included is a flyer I created that was used to promote a fundraising event.
Social Media Experience
Below are samples of my social media work with various organizations
PRSSA 2019 Bateman Case Study Competition: Social Media Activation
As part of my team’s implementation strategy, we posted our campaign content on the Instagram and LinkedIn profiles of the DePaul PRAD program and the DePaul College of Communication. I primarily assisted in writing copy for the various posts.
IMR: Illinois Hotel & Lodging Association
While interning at Isabelli Media Relations, I wrote the copy for a number of posts for IHLA’s Facebook, Twitter and LinkedIn.
The Influencer’s Diary + Klarity London
While interning at The Influencer’s Diary, I assisted with content creation for the TID Instagram. In addition, I assisted in managing the Instagram profile for our jewelry client, Klarity London.